Welcome to Spring! We hope you enjoy our Spring InHouse Newsletter!
Thank goodness that’s over!
Ok, as of this moment, this present situation is far from over, but one day this will be behind us. At that time we will have a new normal to operate in. For some, their lives will be very different with the tragic loss of loved ones, for others it may seem like a monumental waste of time and resources. We have been following along with the self-isolation directives and yet working virtually as best we can. Today, Coleen and I celebrate our 32nd Anniversary – rather different than we had planned, but we will make the most of it. And that is the point, we will make the most of what we have. Change is upon us, and we must change and adapt as well.
We have been forced to change the way we do aspects of our business. Many meetings are taking place now with Zoom meetings and other electronic means. Our team is working remotely. We are realizing that some of these changes may result in the betterment of our business and we may be positioned to grow in the midst of these challenging times.
As always, this letter is meant to bring you a little encouragement, a challenge, and a few minutes of joy. I especially hope it does that this month, friends. There are a lot of things that I find that have kept me busy are not all that important. Have you been a bit more conscious of the importance of relationships? I want to take away from this some revised priorities. What are the things you are learning about yourself? Let’s use this time to make some investments in ourselves that will pay dividends to our future self.
Stay safe. Stay home. Stay hopeful; Because, my friends, there will be a day when we can listen to the news without virus updates, you will be able to get out and get back to work. You will be able to take the kids to the park, to go shopping and to pick up the pieces. Life will be different, there will be challenges, but the human spirit flourishes when rising to a challenge. You will realize, that one day, this will be a memory, a paragraph in the history books, something that no longer holds sway over you and I hope and pray that on that day, you will realize that you are a better person for the things you learned during this time. That you are a better person for the investment you made in yourself during the challenge. We are in this together and we will walk out of this together.
Continue reading below for our Spring InHouse Newsletter.
“Your Success is not limited by the economy; it’s only limited by the people you know and the amount of interest you can generate in your products and services.”
Grant Cardone is a well-known business speaker and sales guru. Not too long ago I was meeting with some of my business colleagues and we were discussing how easy it has become for people to just give up. It reminded me of one of his books, “If You’re Not First, Your Last”. In his book, Grant shares with his readers the specific thought processes and actions necessary to move from where you are right now to the front of your field, regardless of the product or service you sell. Grant draws on his experiences of getting through three recessions, emerging stronger, more capable, and more profitable after each one.
Each chapter builds on the next, encouraging the reader to follow this step-by-step approach of thinking and acting to help the reader achieve their goals.
Advance and Conquer
Right from the beginning Grant makes it clear that there are four responses (and attitudes) made by people when the economy or things take a turn for the worst in their lives. I love the fourth response, advance and conquer, because it illustrates the mindset and actions that people who dominate their field make on a consistent basis. The advance and conquer approach is about being the absolute best at what you do regardless of the external situation. It is about going out into the marketplace and doing massive amounts of activity above and beyond what is considered normal while your competition is still deciding how they will respond. For example: planning your day so effectively that you’re able to double or triple your calls and create a strategy that enables you to follow up each one with an email to get at least two touch points with each client per day.
One extreme way to look at the advance and conquer mindset is to ask yourself “how would I think, move, act and speak differently if I had 24 hours left to live unless I closed a sale by the end of the day?” There would probably be a much greater sense of urgency than if you thought you had 20 years left to live.
Own your mind and what you believe!
“Change your thought process. Drop the arrogance, your old beliefs, and any limitations on what you are willing to do and get going on producing your economy.”
Having the right thought process is critical for success. In sales, business and life we are governed by a certain set of rules that guide how we think and act. More often than not these are negative and are rules that enforce what we should not do more than what we should. For example:
“Am I calling this client too much? Am I justified in asking for a referral? What will the client think if I don’t negotiate on price?
Thoughts like these paralyze you from taking action and being successful.
Grant suggests that most of what we worry about tends not to happen, so why waste time worrying about it when that time can be spent using your mind on everything you can do to change the situation? If you are going to advance and conquer you have to eliminate all the worry, doubt and fear of negative consequences that could happen if you act. This is not to say you should pretend that everything is okay when you do have reason to worry, but readers are encouraged to build their positive thinking muscles so they are better equipped to handle challenges.
“Make it clear to the world every day that you have things to do and people to see.”
In order to get the most out of the The Big Idea and Gem #1, it is necessary to be deliberate about the actions that you will take each day and focus your thoughts into doing everything you can to complete them. I have found that the most successful times in my life, when I got the most done and felt best about myself were when I actively took control of my mind by scheduling the most important actions that needed to be done that day and doing everything I could to complete them rather than leaving my day to chance. Grant suggests that people don’t do things like sleep, watch TV, take long lunches or gossip, worry about problems or what others think because they are lazy, but rather because they lack a commitment to a power schedule.
When you have other places you have to be and don’t have time for these things, then you just don’t do them.
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A good way to start is by asking yourself these questions:
a) What time will you go to bed at night and what time you will get up?
b) What wasteful actions am I currently involved in?
c) How do I spend my weekends?
d) How am I spending my time after work?
e) Are these activities adding to my confidence and the way I feel about myself or are they holding me back?
This book shows you how to take everything you already have and direct it into profit through methods Grant has used himself and found to be successful Here are a few key insights that you need to wake up with everyday so you can be first!
Key Insights
- Being first to the market is not as important as being number one in your category; you don’t necessarily have to be the company introducing a product to be the best choice in the buyer’s mind.
- If you aren’t number one in your category or field, then you are in a precarious and dangerous situation.
- The only way to flourish during an economic downturn is to take lots of unreasonable actions in order to dominate.
- The quitters are basically scavengers who depend on “good” economies to provide enough cash to fund their lifestyles.
- Remember: People like to buy and do business with people they know and like.
- Any attention is better than no attention.
- Contacts turn into contracts, and the more contacts, the more contracts.
- Warning: Reactivating past clients has to be approached from a standpoint of offering service and taking interest in the client.
- If you go out and start making things happen, something will happen.
- According to the study, 80 percent of sales to businesses are made on the fifth sales call, but only 10 percent of salespeople call beyond three times.
- Price is never the way to create a wow experience.
- The wow moment occurs when you present the product, let customers know how it can solve their problems, and figure out how it makes them feel as well as how you present, service, and deliver that experience.
- Selling on price is an indication of a weak-minded and poorly trained individual or organization.
- Money will find what people perceive as value; not the lowest price.
- You need clients more than they need you in any economy.
- Act like your life depends on every transaction, every moment of every day.
- The person who willingly swings the bat has a better chance at success than the person who refuses to swing.
- After all, there is no shortage of money on Earth; there is a shortage of planning, motivation, courage, action, and follow-through.
- Selling is to an organization what food, water, and oxygen are to the body.
- Remember the rule of no. Whenever you say no to something in life, there is usually a lack of know.
Key Insights
- Quit being reasonable.
- Don’t settle with just “getting by.”
- You need to wake up every day and want to be first.
- Do not rely solely on e-mail or snail mail for this venture without first getting in touch via phone or personal visit.
- Advance and conquer; don’t retreat and contract.
- Think solutions and you will find many!
- Get uncomfortable. The discomforts you experience now may well guarantee that you’ll be comfortable in the future.
As you may have heard, CityKidz is a wonderful organization in our community that gives of their time to reach out to over 2000 children every week by providing them programs, meals and a chance to thrive in less desirable circumstances so they can achieve their dreams.
CityKidz depends on volunteers and donations to help them invest in a different outcome for children living in poverty. This is why we here at Team Bush-Your Home Sold Guaranteed have resolved to do what we can to help. So even as we are eager to enjoy life, others simply cannot afford to enjoy basic things in life, like; food, safe living conditions.
Our goal is raise at least $10,000 for CityKidz (just like we did last year) to help them in their quest to serve the children in the Hamilton community.
This is where you can help!
Who do you know considering making a move you could refer to our award-winning real estate sales team?
For anyone considering a move that we help, you can rest assured that not only will they get the award-winning service we are known for, but that a solid portion of the income we receive from the transaction will go toward a very worthy cause.
For every home we sell, we will donate a portion of our income to CityKidz. Our goal is to help break the cycle of poverty in the city of Hamilton.
We want to make it easy for you to refer your friends, neighbors, associates or family members considering making a move. Simply go to: www.HelpTheKidz.com and fill out the form on the website.
Of course, you can always call us directly as well at 905-297-4885.
You and your referrals mean more than ever to us and our team. As we move forward in this new season, please know we are extremely thankful for you and you’re being a special part of our business.
With all our appreciation,
Team Bush – Your Home Sold Guaranteed Realty
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